Here’s 5 Free and Super Effective Ways To Promote Your Business

Because promoting your small business doesn’t have to cost a fortune. Baby steps.

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Many people today are struggling to differentiate their business in the marketplace. There are many ways to promote your business, but below are 5 free ones that you should consider!


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The old-fashioned way!

The first way is to try and get your company’s name out there by writing articles about it. You can find content-sharing sites like Medium or LinkedIn Pulse to publish these articles. Sharing them on social media will help with exposure. It’s free and extremely effective, not only for promoting your business but also improving your Google rank in search engines.

Social Media

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The all-powerful “Meta” summons us.

It is no secret that social media has become an integral part of our lives. It is not just a place to share memes and funny videos, but it can be used as a powerful marketing tool.

If you aren’t particularly interested in posting updates on social media, let me know!

At HY Design, are happy to help out with social media management as part of our marketing packages.


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We all remember what that is, right? 😁

Networking is the process of meeting people in your industry who may be able to provide you with resources, information or ideas. Networking can be done both formally or informally, but the goal is to grow your professional sphere of influence. This is a great way to get your business’ name out there and meet people face to face (or online) and talk about potential work opportunities together.

Word of Mouth

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Because sometimes a good referral is all you need.

If you’re a small business, don’t overlook the power of referrals. Referrals are free marketing that will help you reach new customers and keep old ones happy.

You can also encourage customers to leave a review or share their feedback on your Google My Business page or Facebook, etc. This will be great for your business and will also help with Google search rank.

Sponsor A Charitable Event

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Full disclosure: This one is not free, but it is tax-deductible!

A great way to advertise your business without “technically” spending money on advertising is to sponsor an event, like a charity run! This raises money for a good cause and also promotes your business at the same time. Not to mention, if you attend the event, you may be able to set up a table to talk about your business and network with potential customers/clients.

Hopefully these tips were helpful and give you a good start to promote your business for free, or inexpensively. If you need help or have any questions, please feel free to reach out to me at or (330) 850–3083.



Alex Hylton | Marketing and Branding Specialist

Alex Hylton, Owner of HY Design, LLC in Canton, Ohio shares his journey of becoming an entrepreneur. Sharing the tactics used to become successful.