Creating a Google Business Profile (GBP) for your business is an easy way to make sure your business shows up in Google search results. With only a few steps, you can ensure your business stands out from the crowd.
First, head to Google My Business and enter your business name. If it doesn’t appear in the drop-down menu, click “Add your business to Google” and select the appropriate category for your business.
Next, verify your account. This step is essential to making sure that what you’re submitting is accurate. You’ll have the choice to verify via email, phone or postcard. Typically, Google is going to require new businesses to verify via postcard. This takes a few days, up to a week. After verification, you’ll be able to create a profile with relevant information about your business such as hours of operation and contact details.
FYI: Google only allows businesses with a physical address to list a Google Business Profile. If you do not have one, you can use a post office street address given to you by your local post office.
Once you’ve created a profile, adding content to your website is an excellent way of improving your rankings on Google Search. High-quality content will help you stand out from the competition and increase visibility in search results. Make sure to include descriptions of services or products and post images or videos of yourself or team members to give customers a better idea of who they’re working with.
Finally, add a sitemap to your website so that Google knows what pages are available on it and can index them accordingly. To do this, go to Search Console and navigate to Sitemaps in the left side menu. Here you can add the URI for the location of your sitemap and hit submit! That’s all there is to it!
Creating a Google Business Profile is an easy way of ensuring that customers can find you online when they search for you on Google Search. Just follow these easy steps and you’ll be well on your way to success!